Burton为您带来《中国单板滑雪十年》，一本向您呈现中国单板滑雪历史的开端、亮点，以及特别时刻的消遣读物。Burton、ispo中国和ispo德国、以及Skullcandy为本项目的实施和宣传做出了巨大贡献。《中国单板滑雪十年》是对中国单板滑雪历史的回溯，并以生动的视觉方式向您展现中国单板滑雪的开端。
Burton presents “A Decade Of Snowboarding In China”, a coffee table book that sheds light on the beginnings, highlights and special moments in Chinese snowboarding history.Burton Snowboards, ispo China and ispo Germany, and Skullcandy play a substantial role in realizing and promoting the project. A Decade Of Snowboarding In China is a walk back history lane and visualizes the beginnings of snowboarding in China in pictures.
Burton滑雪板亚洲地区市场执行总监Ivar Fougstedt说：
“密切关注单板滑雪在中国的成长并目睹近几年的种种变化对我们来说非常有益。Burton在中国走的是一条非常草根的市场路线，通过举办活动和赞助赛事促进了单板滑雪的长远发展，同时也目睹了单板滑雪在中国以其自身的步调扩张和成长。观察一项全新的体育活动在一个国家如何兴起和发展的整个过程非常有意思。”
“和国家队一起设计和制作奥林匹克冬运会的队服是一段非常好的经历，而且参与项目的每个人都乐在其中。我们遇到了不少中国的单板滑雪健将，而且我敢肯定在不远的未来，将会有不少中国单板滑雪运动员一步一步向着奥运金牌的领奖台前进。”
《中国单板滑雪十年》的制作者、核心力量（亚洲）的总监补充道：“制作这本书是我一直想做的一件事。目的就是通过聚焦中国单板滑雪，为单板滑雪社区做出一些有价值的贡献，并促进当地单板滑雪的发展。”
“核心力量（亚洲）的团队查阅了上万张图片资料，并在从全球各地收集而来的百张照片中挑选出最佳作品。为本书收集照片的过程其乐无穷。在整个书籍筹备过程中，我们发现了许多珍宝，比如说中国东北的巨大照片资料库以及几年前长白山挑战赛的照片，看过的人都说那照片就像是在美国拍的，不过像是15年前的样子。”
《中国单板滑雪十年》无意自称是过去十年的全记录，但它自豪地讲述了中国单板滑雪的开端、亮点，以及各大令人难忘的辉煌时刻。本书中采用的图片大多出自业余摄影爱好者之手，为这本册子增添了一种独特而亲切的色调。
谨以《中国单板滑雪十年》献给所有单板滑雪手和所有为单板滑雪事业做出贡献的人们，正是他们付出的努力和创造力推动了单板滑雪在中国的蓬勃发展。
今年12月，您便可在网上免费下载《中国单板滑雪十年》的电子版，另外，全国各地各大滑雪场和部分特选零售店将在2010-11雪季提供该书的印刷版本，供单板滑雪爱好者免费索取。
接下来，每年一期的后续刊物《赛季回顾》将会在每个冬季开始前发行。请您继续关注由我们编写的中国单板滑雪精彩刊物！
《中国单板滑雪十年》的问世要感谢以下公司的大力支持：
Burton www.burton.com
ispo德国 www.ispo.com
ispo中国 www.ispochina.com.cn
Skullcandy www.skullcandy.com
《中国单板滑雪十年》将现身2011年2月6日-9日在慕尼黑举办的2011年德国慕尼黑冬季国际体育用品展（ispo winter 2011），以及2011年2月23日-25日在北京举办的第七届亚洲运动用品与时尚展（ispo China 2011）。欢迎您前来参观！
关于Burton
1977年，杰克·伯顿·卡彭特在佛蒙特的一个谷仓里成立了伯顿滑雪板公司。自那以后，伯顿就开始以其创新的产品、顶级单板运动员团队以及为了让各大滑雪圣地接受滑雪板运动所做出的基层努力，长久地推动了全球滑雪板运动的成长。1996年，伯顿开始不断扩大自己的厂牌，其中包括滑雪板和冲浪板品牌以及服饰品牌。伯顿公司是杰克·伯顿私人控股和拥有的公司，其总部设在佛蒙特的柏林顿。另外，伯顿在加利福尼亚、奥地利、日本和澳大利亚都设有办事处。
关于ispo中国
自2005年首次在中国落地，ispo China (亚洲运动用品与时尚展)始终定位为服务于中国户外及雪类运动产业的国际性专业运动时尚与装备展会。经过六年多的发展，ispo China依然保持了“唯品牌参展”和“高度专业性”的特点，得到了行业的高度认可。随着行业的不断发展，作为品牌、贸易商和消费者之间的桥梁，ispo China以“紧贴行业发展、满足行业需求”为自身的立足之本，在持续巩固爱好者和户外雪具专营店主的专业观众目标群体以外，经过多年的努力，已将展会的影响力扩大到了百货商场及经销商渠道。
关于Skullcandy
Skullcandy的总部设在美国犹他州Park City的山脚下。Skullcandy设计并制造顶级的头戴式耳机耳塞式耳机, 扬声器底座, 音频配件和其他时尚音频设备。于此同时Skullcandy还跟许多世界顶级品牌进行crossover合作, 将自己的音响技术应用在他们产品里, 这些产品包括滑雪头盔, 滑雪服, 帽子和书包等。除了设在犹他州Park City的总部, 现在Skullcandy在加州的Orange County 也设立了庞大的市场和销售总部。
关于核心力量（亚洲）
核心力量（亚洲）是一个具有开拓精神的全方位服务公司，我们在艺术、生活方式、运动以及在亚洲和海外的高端旅游业拥有明显的专业优势。我们能为您提供一个全球性的机构和专业人士的网络，共同致力于为您提供一体化的传媒和广告服务，我们就是为了干实事而存在！
欢迎访问www.corepowerasia.com，从网上了解我们！
Ivar Fougstedt, Executive Marketing Director Asia- Burton Snowboards, says:
“Looking at the snowboard scene in China it has been really good to follow the growth and see the changes in recent years. Burton has taken a very grassroots approach to the market and organically supported the scene with events and sponsorships while watching it expand and grow at its own pace. It is a very cool process watching a country embrace a new sport and see how they will build it and how it will progress.”
“Working with the National Team to create the Olympic Snowboard Uniform has been a great experience and fun for everyone involved, and with the talent we have been seeing from China I am sure we will be seeing a lot of the riders climbing the steps onto the winning podiums in the near future.”
“Creating this book was something I really wanted to do. The aim was to make meaningful contribution to the community, and something that will help progress snowboarding locally, through putting China snowboarding in the spotlight again.” the maker of “A Decade Of Snowboarding In China” and Core Power Asia’s agency director adds.
“The team at Core Power Asia screened archives of tens of thousands of pictures and chose the best pictures from hundreds of submissions that poured in from across the globe. The quest to choose the photos that would end up in the book was great fun. During the whole process of putting the book together, we discovered many treasures, like the vast archive of photos from North Eastern China, or pictures from the Changbai Mountain Challenges from a few years back where everyone said it’s like in the US but 15 years ago.”
There is no claim that A Decade Of Snowboarding In China is a full retrospective of the past ten years. It proudly presents the beginnings, highlights, and other memorable moments of snowboarding in China. A big portion of the photos showcased in the book were taken by amateur photographers. This fact gives the compilation a very special, personal and intimate note.
A Decade Of Snowboarding In China is dedicated to all the riders and everyone else involved in the industry that, with endless efforts and creativity, help to progress snowboarding in China.
A Decade Of Snowboarding In China will be available as free online download this December and as free limited edition print in Chinese resorts and in selected retail outlets across the Mainland this snowboarding season.
Next, annual follow up publications called “Season Review” are up for release prior to season start. Stay tuned for awesome compilations on China snowboarding with us!
A Decade Of Snowboarding In China is made possible by
Burton Snowboards www.burton.com
ispo Germany www.ispo.com
ispo China www.ispochina.com.cn
Skullcandy www.skullcandy.com
Visit A Decade Of Snowboarding In China at ispo winter 2011 in Munich from February 6-9 and at ispo China 2011 in Beijing from February 23-25.
About Burton Snowboards
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia.
About ispo China
Since its launch in China in 2005, ispo china, the international trade show for professional sports fashion and gears, has consistently brought profit to the Chinese outdoor and snow sports industry. The focus was lying on high quality brands and professionalism in the past six years. As the industry develops, ispo china connects brands, traders and consumers to reflect industry progresses and meet the demands of growing markets - besides the usual target groups like outdoor enthusiasts and store-owners, the tradeshow now impacts on both nationwide department stores and retailers.
About Skullcandy
Skullcandy designs and constructs premium headphones, earbuds, speaker docs, audio accessories, and other audio-enabled lifestyle products. Skullcandy also collaborates with top brands to integrate its speaker technology into products from snow helmets to jackets, beanies and bags. Rooted in the hills of Park City, UT, Skullcandy is also now firmly planted in the heart of Orange County, CA as well.
About Core Power Asia
Core Power Asia is a pioneering full service agency operating in the fine arts, lifestyle, sports and luxury destination sectors in Asia and overseas. We offer you communication and advertising services under one roof with a global network of agencies and professionals ready to make things happen!
Get to know us online at www.corepowerasia.com!
steve-o
wow...really? hahahaha