Burton为您带来《中国单板滑雪十年》，一本向您呈现中国单板滑雪历史的开端、亮点，以及特别时刻的消遣读物。《中国单板滑雪十年》是对中国单板滑雪历史的回溯，并用生动的视觉表现形式向您展现中国单板滑雪的开端。
Burton presents “A Decade Of Snowboarding In China”, a coffee table book that sheds light on the beginnings, highlights and special moments in Chinese snowboarding history. A Decade Of Snowboarding In China is a walk back history lane and visualizes the beginnings of snowboarding in China in pictures.
2010年12月22日晚上在北京“Paper”举行的新书发行仪式令人难以忘怀。ispo china（亚洲运动用品与时尚展）的高级项目经理王亦磊和Burton的中国首席代表William Avedon也前来助兴，到场的还有将近80位其他特邀嘉宾。
《中国单板滑雪十年》将现身2011年2月6日-9日在慕尼黑举办的2011年德国慕尼黑冬季国际体育用品展（ispo winter 2011），以及2011年2月23日-25日在北京举办的第七届亚洲运动用品与时尚展（ispo china 2011）。欢迎您前来参观！
本书的iPad和iPhone版本也即将进入苹果应用商店。
现在，您可以从www.corepowermedia.com 网站上免费下载《中国单板滑雪十年》一书的电子版。另外，全国各地各大滑雪场和部分特选零售店将在2010-11雪季提供该书的印刷版本，供单板滑雪爱好者免费索取。
Burton滑雪板亚洲地区市场执行总监Ivar Fougstedt说：
“密切关注单板滑雪在中国的成长并目睹近几年的种种变化对我们来说非常有益。Burton在中国走的是一条非常草根的市场路线，通过举办活动和赞助赛事促进了单板滑雪的长远发展，同时也目睹了单板滑雪在中国以其自身的步调扩张和成长。观察一项全新的体育活动在一个国家如何兴起和发展的整个过程非常有意思。和国家队一起设计和制作奥林匹克冬运会的队服是一段非常好的经历，而且参与项目的每个人都乐在其中。我们遇到了不少中国的单板滑雪健将，而且我敢肯定在不远的未来，将会有不少中国单板滑雪运动员一步一步向着奥运金牌的领奖台前进。”
核心力量（亚洲）的团队查阅了上万张图片资料，并在从全球各地收集而来的百张照片中挑选出最佳作品。为本书收集照片的过程其乐无穷。在整个书籍筹备过程中，他们发现了许多珍宝，比如说中国东北的巨大照片资料库以及几年前长白山挑战赛的照片，看过的人都说那照片就像是在美国拍的，不过像是15年前的样子。
《中国单板滑雪十年》无意自称是过去十年的全记录，但它自豪地讲述了中国单板滑雪的开端、亮点，以及各大令人难忘的辉煌时刻。本书中采用的图片大多出自业余摄影爱好者之手，为这本册子增添了一种独特而亲切的色调。
谨以《中国单板滑雪十年》献给所有单板滑雪手和所有为单板滑雪事业做出贡献的人们，正是他们付出的努力和创造力推动了单板滑雪在中国的蓬勃发展。
接下来，每年一期的后续刊物《赛季回顾》将会在每个冬季开始前发行。请您继续关注由我们编写的中国单板滑雪精彩刊物！
《中国单板滑雪十年》的问世要感谢以下公司的大力支持：
Burton Snowboards www.burton.com
Ispo慕尼黑冬季展 www.ispo.com
ispo中国 www.ispochina.com.cn
Skullcandy www.skullcandy.com
The book launch on December 22 2010 at “Paper“ in Beijing was an unforgettable night of remembrance. ispo China’s Wang Yilei and William Avedon from Burton attended the celebration with around 80 invited guests.
Visit A Decade Of Snowboarding In China at ispo winter 2011 in Munich from February 6-9 and at ispo china 2011 in Beijing from February 23-25.
The iPad/ iPhone versions will soon be available in the App Store!
A Decade Of Snowboarding In China is available as free online download at www.corepowermedia.com and the book is available as free limited edition print in Chinese resorts and in selected retail outlets across the Mainland this snowboarding season.
Ivar Fougstedt, Executive Marketing Director Asia- Burton Snowboards, says:
“Looking at the snowboard scene in China it has been really good to follow the growth and see the changes in recent years. Burton has taken a very grassroots approach to the market and organically supported the scene with events and sponsorships while watching it expand and grow at its own pace. It is a very cool process watching a country embrace a new sport and see how they will build it and how it will progress. Working with the National Team to create the Olympic Snowboard Uniform has been a great experience and fun for everyone involved, and with the talent we have been seeing from China I am sure we will be seeing a lot of the riders climbing the steps onto the winning podiums in the near future.”
The team at Core Power Asia screened archives of tens of thousands of pictures and chose the best pictures from hundreds of submissions that poured in from across the globe. The quest to choose the photos that would end up in the book was great fun. During the whole process of putting the book together, they discovered many treasures, like the vast archive of photos from North Eastern China, or pictures from the Changbai Mountain Challenges from a few years back where everyone said it’s like in the US around 15 years ago.
There is no claim that A Decade Of Snowboarding In China is a full retrospective of the past ten years. It proudly presents the beginnings, highlights, and other memorable moments of snowboarding in China. A big portion of the photos showcased in the book were taken by amateur photographers. This fact gives the compilation a very special, personal and intimate note.
A Decade Of Snowboarding In China is dedicated to all the riders and everyone else involved in the industry that, with endless efforts and creativity, help to progress snowboarding in China.
Next, annual follow up publications called “Season Review” are up for release prior to season start. Stay tuned for awesome compilations on China snowboarding with us!
A Decade Of Snowboarding In China is made possible by
Burton Snowboards www.burton.com
ispo winter www.ispo.com
ispo china www.ispochina.com.cn
Skullcandy www.skullcandy.com
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