全球最大运动产品生产商耐克(NKE)今天发布了2013财年第一财季财报。报告显示，耐克第一财季净利润为5.67亿美元，比去年同期下滑12%，主要由于营业间接成本增长，且利润率有所下降。
Revenues for NIKE, Inc. increased 10 percent to $ 6.7 billion, up 15 percent on a currency-neutral basis. Excluding the impacts of changes in foreign currency, NIKE Brand revenues rose 16 percent, with growth in all key categories and every geography except Japan. Revenues on a currency-neutral basis for Other Businesses increased 9 percent, while Businesses to be Divested grew by 6 percent.
耐克第一财季营收为67亿美元，比去年同期增长10%；不计入汇率变动的影响，耐克第一财季营收比去年同期增长15%。耐克在今年6月份预测称，第一财季营收增长速度位于个位百分数的高端，低于华尔街分析师当时的预期。就耐克品牌而言，第一财季营收比去年同期 增长16%。耐克第一财季总毛利率为43.5%，低于去年同期的44.3%，连续第七个季度同比下滑。耐克第一财季投入成本增长，抵消了价格上调和成本削 减措施所带来的利益。
耐克第一财季来自于大中华地区的营收为5.72亿美元，比去年同期的5.28亿美元增长8%，不计入汇率变动的影响为同比增长7%；来自于日本的营收 为1.83亿美元，比去年同期的1.94亿美元下滑6%，不计入汇率变动的影响为同比下滑7%；来自于新兴市场的营收为8.67亿美 元，比去年同期的8亿美元增长8%，不计入汇率变动的影响为同比增长22%。
跟其他许多公司一样，耐克也因全球经济的不确定性以及波动中的成本而受到了很大压力。虽然耐克继续为消费者推出拥有新风格、颜色和材质的产品，从而与 其产生了共鸣，但利润率的下降仍旧导致公司的业绩表现承压。在第一财季中，耐克的营业间接成本也增长了 18%，主要由于关键产品创新计划的营销支出增加，以及为奥运会和欧锦赛提供了支持。
Selling and administrative expenses grew at a faster rate than revenue, up 18 percent to $2.2 billion. Demand creation expenses increased 29 percent to $891 million due to marketing support for key product initiatives, as well as support for the Olympics and European Football Championships. Operating overhead expenses increased 12 percent to $1.3 billion due to additional investments made in the wholesale business to support growth initiatives and higher Direct to Consumer costs from the addition of new stores over the last year.
Post a comment