体育、时尚媒体管理公司IMG与世界著名极限运动和生活方式品牌Vans达成协议，将代理操作Vans包括滑板和冲浪极限赛事等内容和呈现极限运动相关的音乐艺术和年轻文化。
Global sports, fashion and media companyIMG has agreed to a deal with Vans, the original action sports and youth lifestyle brand, to distribute the rights to its growing portfolio of events including leading skateboard and surfing competitions and lifestyle media content developed for Vans’ offthewall.tv digital network depicting the worlds of action sports, music, art and youth culture.
根据此协议，IMG将会利用其资源在全球各种媒体平台传播和拓展Vans的赛事，将顶级极限运动相关活动介绍给更广泛的爱好者。
The agreement will see IMG develop and enhance the international distribution of all Vans content globally across all media platforms, bringing top level action sports events to both new and existing fans.
IMG媒体高级副总裁，商业发展负责人Adam Kelly认为：“这是个非常另IMG兴奋的协议，IMG寄希望于极限运动的巨大潜力。IMG与Vans的合作将会扩展Vans赛事以及活动在世界上的影响力，也会给他们带来新的关注，我对IMG和Vans的合作非常期待。”
Adam Kelly, Head of Business Development, Senior Vice President, IMG Media, said: “This is an exciting agreement for IMG as we look to invest in the long-term potential of action sports. Our partnership with Vans will increase the worldwide profile of their events as well as bringing them a new audience, and we are very much looking forward to working with them.”
Vans市场部副总裁Doug Palladini认为Vans与IMG的合作可将Vans业内顶级的活动以史无前例的方式和规模更全方位的呈现给全球Vans的顾客。
Doug Palladini, Vans Vice President, Marketing said:“Our partnership with IMG gives Vans’ industry-leading action sports event line-up and our growing library of rich lifestyle content a broader global platform than ever before to reach our consumers worldwide.”
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