2013 ISPO Beijing明天开展

2013 ISPO北京 第九届亚洲运动用品及时尚展今天下午在国家会议中心举办了新闻发布会,本届ISPO BEIJING展会吸引了来自22个国家和地区的567个户外、滑雪、极限运动和街头潮流品牌参展，展示面积超过40,000平方米，占据国家会议中心两层展馆。
ISPO BEIJING 2013 attracted 567 brands from 22 countries and territories, covering outdoor, winter, action sports and street fashion, taking two floors at China National Covention Center, a total exhibition area of over 40,000 square meters.


和去年一样,主办方在现场搭起了专业的道具,但是有个坏消息是因为公安及消防的原因,今年原定的滑板活动可能面临取消的风险,希望正式开展后会有转机.

今天各个展位还在紧张的最后布置整理阶段, 我们看到了深圳沸点滑板公司的大展位,明天将给大家带来更多详细介绍.

户外运动市场持续扩张 传统体育品牌集体“转向”
阿迪达斯、李宁等参展ISPO BEIJING 2013第九届亚洲运动用品与时尚展

 来自22个国家和地区的567个的运动和潮流品牌参展
 阿迪达斯、李宁等传统体育品牌拓展户外运动市场

2月27日，由慕尼黑国际博览集团主办的ISPO BEIJING 2013第九届亚洲运动用品与时尚展在北京盛大开幕。本届展会规模较上届扩大25%，阿迪达斯、李宁等一线运动品牌首次参展。

本届ISPO BEIJING展会吸引了来自22个国家和地区的567个户外、滑雪、极限运动和街头潮流品牌参展，展示面积超过40,000平方米，占据国家会议中心两层展馆。

引人注意的是，阿迪达斯和李宁等传统体育品牌巨头，纷纷开发户外运动产品线，并亮相行业展会。ISPO BEIJING展会现场发布的报告显示，到2011年，中国户外运动产业规模已经接近110亿，每年以超过40%的增幅扩张，已成为上升速度最快的零售细分行业之一。反观传统体育行业近几年越发明显的颓势，仍有很大发展余地的户外运动市场成为新蓝海，传统运动品牌，甚至传统鞋服品牌集体“转向”，将发展的触角伸及户外产业。

除了传统运动品牌，国际户外大牌也纷纷从趋于饱和的欧美市场，转战扩张迅速的中国市场。
MAMMUT、Haglöfs等国际顶尖户外品牌从今年起将中国作为其国际市场的开拓重心，ISPO BEIJING展会则是它们登陆中国的首次大规模亮相，并在此向中国消费者展示众多专业、高端的户外装备。同时，K2、Kailas、KingCamp、KROCEUS、Nitro、Nordica、Northwave、PROTEST、Outdoor Research、Salewa、Tecnica、Vaude、X-bionic、哥仑步、探路者、牧高笛、思凯乐等国际及国内各类运动品牌也将在现场展示众多未上市新品及技术创新，与前来参观的经销商、代理商和零售商共洽商机。

在新品云集的展会现场，高端专业户外装备仍是主旋律，但越来越多的时尚和轻户外装备开始出现。分析人士认为，高端装备能满足专业玩家市场，而功能性与时尚性兼备的轻户外潮流则成就了更为广大的市场。因此户外品牌在开发产品功能性、满足户外运动需求的同时，更不断融入时尚元素，让户外服装成为日常穿着的潮流亮点。ISPO BEIJING现场为此特设运动时尚流行趋势发布区和运动时尚流行趋势论坛，并发布《2014中国运动时尚流行趋势报告》，从功能性产品研发、未来流行色彩以及设计风格等各方面前瞻户外服装的潮流趋势。

据悉，本届ISPO BEIJING展会还将同期举办运动产业论坛、雪地产业论坛，发布《2012年度户外品牌百货商业报告》、《2012中国户外用品年度报告》等专业市场报告。并有顶尖滑手的滑板表演和抱石交流大会等精彩活动，挑战和刺激观众的运动感官。
关于ISPO BEIJING
从2005年首次举办至今，ISPO BEIJING已发展成一个专业运动用品商贸平台，其影响力辐射至整个亚太地区。登陆中国以来，ISPO BEIJING积极推动着中国运动用品产业商贸环境的快速良性发展，使全世界的目光都聚焦在亚洲运动用品市场的崛起和革新，吸引国际品牌进入这一地区。与此同时，ISPO BEIJING更致力于扶植本土品牌，为品牌商、渠道商和消费者架起一座互通桥梁。在这一激动人心的过程中，ISPO BEIJING强调传统文化和创新理念的融合，巩固和支持专业商贸的发展，推动方兴未艾的新型运动用品和运动时尚市场展现勃勃生机。

关于德国慕尼黑国际博览集团（MMI）
慕尼黑国际博览集团是世界领先的展览公司之一，每年在全球范围内举办40余个大型国际博览会，涉及资本产品、消费品和高新科技三大行业。每年共有3万余家参展商和超200万名观众齐聚慕尼黑展览中心、慕尼黑国际会议中心、慕尼黑会展与采购中心参加展会。集团举办的国际展会均获得FKM资格认证，即：展商数、观众数和展会面积均达到展会统计自主监管团体FKM的统一标准并通过其独立审核。此外，慕尼黑国际博览集团还在亚洲、俄罗斯、中东、南美洲及南非举办各类专业博览会。其业务网络覆盖全球，不仅在欧洲和亚洲拥有12家子公司，还在全球90余个国家设有60多个海外业务代表处。同时，慕尼黑国际博览集团也在可持续发展领域中扮演着领军者的角色：第一家获得由官方技术认证机构TÜV SÜD授予节能证书的展览公司。

Outdoor Sports Market Continues Expansion
Adidas, Li-ning and more Exhibit at ISPO BEIJING 2013

 567 brands from 22 countries and territories exhibit at ISPO BEIJING 2013
 Traditional sports brands to expand outdoor market

ISPO BEIJING 2013 organized by Messe Munich International grandly opens on Feb 27 in Beijing. This year, the trade show is 25% bigger than the last ISPO BEIJING and it is for the first time showcasing leading traditional sports brands as Adidas and Li-ning.

ISPO BEIJING 2013 attracted 567 brands from 22 countries and territories, covering outdoor, winter, action sports and street fashion, taking two floors at China National Covention Center, a total exhibition area of over 40,000 square meters.

It is worth noting that traditional sports giants as Adidas and Li-ning are turning „outdoor“ and exhibiting at ISPO BEIJING 2013 for the first time. The report released at ISPO BEIJING showed that, in 2011, the outdoor sports industry in China amounted to about RMB 11 billion at a growth rate of more than 40%, the fastest-growing field in the retailing industry. As the traditional sports goods industry started shrinking in the past few years, in contrast, the outdoor sports industry has become a new blue sea for their growth. As a result, even tratitional fashion and footwear businesses are trying to go „out“.

Apart from traditional sports brands, international outdoor brands are also turning to the fast-expanding Chinese market from the saturated European and American markets.
MAMMUT, Haglöfs and many leading outdoor brands are making China their new focus, and ISPO BEIJING is their first important co-presence to show their professional, high-end equipment. At the same time, K2, Kailas, KingCamp, Kolumb, KROCEUS, Mobi Garden, Nitro, Nordica, Northwave, PROTEST, Outdoor Research, Salewa, Scaler, Tecnica, Toread, Vaude, X-bionic and other brands from all over the world will again present their new products and innovations at the trade show and explore business opportunities with distributors, agents and retailers.

High-end professional outdoor equipment is still the focus of the trade show, but more and more fashion and pan-outdoor gears are appearing. Analysts say while high-end products cater to the professional users, the pan-outdoor products combining functional and fashion needs will make a bigger market. Thus, outdoor brands are increasingly adding in fashion elements while developing functional products in order to make outdoor fashion suitable for daily uses. In such consideration, ISPO BEIJING sets the China Sports Fashion Trend Area and hold China Sports Fashion Trend Forum, which releases the 2014 China Sports Fashion Trend Report that discusses fashion trends in outdoor apprarels in the aspects of funtion development, future color and materials.

ISPO BEIJING 2013 will also feature the ISPO Sports Industry Forum and Aisa Pacific Snow Conference to release professional market reports as 2012 China Outdoor and Fashion Sports Retailing Report and 2012 China Outdoor Market Survey. Other interesting events include bouldering events and skating performances that brings excitement and challenge to the visitors.

About Messe München International
Messe München International is one of the world’s leading trade-show companies. It organizes around 40 trade shows for capital and consumer goods, and key high-tech industries. Each year over 30,000 exhibitors and over two million visitors take part in the events in the Messe München exhibition center, in the ICM - Internationales Congress Center München and in the MOC Veranstaltungscenter München. The leading international trade fairs of Messe München International are all FKM-certified, i.e. exhibitor and visitor numbers and the figures for exhibition space are collected in line with agreed standards and independently audited. In addition, Messe München International organizes trade shows in Asia, Russia, the Middle East, South America and South Africa. With eleven subsidiaries and affiliated companies in Europe and in Asia, and over 60 foreign representatives actively serving over 90 countries, Messe München International has a worldwide business network. The Group also takes a pioneering role as regards sustainability: It is the first trade-fair company to be awarded energy-efficiency certification from the technical inspection authorities TÜV SÜD.