MINI宣布与Burton签订另外3年的合作关系

MINI宣布与Burton签订另外3年的合作关系。MINI与世界领先的单板品牌合作开始自2011年，一起与Burton分享来自滑雪运动的激情并一起发展这一运动。
MINI和Burton在合作关系开始时便创建了一系列世界级滑雪赛事和活动，包括Burton美国公开赛，Burton欧洲公开赛，东京Burton Rail Days和新西兰Burton High Five。这个持续的伙伴关系将增加其在各自领域内对滑雪爱好者们的影响力。


PRESS RELEASE: Munich —MINI is pleased to announce that its multifaceted partnership with Burton Snowboards is set to continue for an additional three years. MINI, a partner of the world’s leading snowboard manufacturer since 2011, shares Burton’s passion for snowboarding and is committed to progressing the sport.

Since their partnership began, MINI and Burton have created world-class snowboarding competitions and events around the world, including the Burton US Open, the Burton European Open, Burton Rail Days in Tokyo and the Burton High Fives in New Zealand. This continued partnership will enhance both companies in their efforts to reach more people who live the snowboarding lifestyle.

“We’re delighted to add another chapter to the success we’ve enjoyed together over the past two years and to have found, in Burton, a trend-conscious partner who will join us in supporting young and creative people and their sport,” emphasised Dr Kay Segler, Senior Vice President MINI Brand Management.

Greg Dacyshyn, Chief Creative Officer of Burton Snowboards, is also excited about the continued partnership between the brands: “MINI is a brand that truly understands Burton’s dedication to best-in-class product design and the creative lifestyle that surrounds snowboarding. We look forward to working with MINI on our pinnacle on-snow events for years to come.”

作为BGES的合作主办方，MINI会参与Burton在美国、新西兰、日本以及欧洲的世界级赛事的制作，包括赛事和配合的艺术活动以及创意交流和娱乐活动。欧洲首站巡回是2013年的2月4号到9号瑞士举办的Burton欧洲公开赛，在活动中，观众将切身体会到MINI“将空间创意使用”的理念，还有MINI Countryman有关的独特的艺术活动。在这个活动里，就在Burton公开赛进行的同时，由来自 PirateArtCrew的滑雪板艺术家们完成了对MINI Countryman的创意涂装。另外，在MINI试驾中心还有MINI试驾活动，让参观者可以试驾MINI家族中的各种车型。

As the presenting partner of the Burton Global Event Series (BGES), MINI will join Burton in the United States, New Zealand, Japan and Europe to produce world-class snowboard competitions that include art installations, creative contests and entertainment events. The first European date on the tour was the Burton European Open in Laax, Switzerland from February 4th – 9th, 2013. During the event, crowds witnessed MINI’s “Creative Use of Space” philosophy, a unique art event with a MINI Countryman featured inside a large glass container. For the art event, the MINI Countryman was given a creative makeover by snowboard artists of the PirateArtCrew while the snowboard action at the Burton European Open went on around it. Additionally, the MINI Test Drive Center in Laax gave visitors the opportunity to test-drive models from the MINI family.

紧接着是在美国科罗拉多举办的Burton美国公开赛滑雪锦标赛，这个赛事将在2月25日至3月2日由MINI呈现。在第二年的赛事里，MINI将会带回MINI冠名奖项，旨在奖励自由式滑雪赛道设计团队，5000美元奖金+一台MINI汽车。

Next up is the Burton US Open Snowboarding Championships presented by MINI taking place in Vail, Colorado from February 25th – March 2nd, 2013. For the second consecutive year, MINI is bringing back the MINI Feature Award, a competition between the slopestyle course designers for the Burton European Open in Laax and the Burton US Open in Vail. The award gives $5,000 to the crew that builds the most creative slopestyle feature that includes a MINI in the design. In Laax, the slopestyle shape crew led by Roger Heid created a pole jam hit into an 18-foot halfpipe that featured a MINI in the background. During the Burton US Open next week at Vail, Snow Park Technologies will do their best to win the MINI Feature Award with their own creative slopestyle feature.

除此之外，MINI还会全程参与新西兰Burton High Five和东京Burton Rail Days，另外还会参与美国Burton Mountain Festival系列赛，以及东西海岸Cannel Island冲浪巡回表演。

In addition to the top snowboarding competitions in Switzerland and the USA, MINI will be slopeside for the 2013 Burton High Fives event in New Zealand and the 2013 Burton Rail Days in Tokyo. Beyond this, the brand is also a partner of the Burton Mountain Festival series in the USA, as well as the Channel Island Surfboards Demo Tour, which takes place on the East and West Coast.