继史上最牛逼的50双滑板鞋之后,Comlex.com又给我们带来了另一篇大作-"当下最棒的25家滑板公司".(包括硬件和服饰但不包括鞋类公司).
The 25 Best Skate Brands Right Now.
Written by Noah Johnson (@noahvjohnson)
作者: Noah Johnson (twitter @noahvjohnson)
There are ups and downs in skateboarding—from the glory days of the 1980s when Tony Hawk and Christian Hosoi achieved rock star status for their vert ramp prowess, to the dark ages of the 1990s when huge pants and bowl cuts relegated skaters to lo-fi degeneracy.
滑板自诞生以来就充满了跌宕起伏, 从上世纪80年代的黄金时期(Tony Hawk和Christian Hosoi因为在U池里的出色表现成为了摇滚明星)到90年代的黑暗时期.
In its current iteration, skateboarding is alive and thriving. What makes it great is how disparate it is in style and character. There is no one model for a skate company to be viable. Big brands like Nike and adidas have skate programs that exist alongside small, independent brands like Magenta and Palace. Some are in it to cash in on a highly consumable sector of youth culture, others are in it simply because skateboarding is their life. There are new brands that appear seemingly out of nowhere and suddenly become cooler than cool, and there are brands that have been steadily holding court as industry leaders for the better part of three decades.
在当下, 滑板正在繁荣的发展. 而让滑板如此与众不同的就是他的风格与个性. 没有一个标准模式可以适合所有的滑板品牌. 大品牌像Nike和Adidas也有滑板的业务但是都是在主业之余的小分支. 有些人从事滑板是因为利用年轻人的文化可以赚钱, 有些人从事滑板是因为滑板就是他的生活. 总有有很多新的品牌突然冒出并且大为流行, 也有一些老品牌稳重发展了三十年依然引领行业.
This list isn't about power or money, it's about commitment to skateboarding. The brands here tend to be skater-owned and relentlessly uncompromising in that position. Some make hardgoods, some make apparel. There are no sneaker brands—they should have their own list. Other than that, the criteria was just that they all make products for skateboarders today. Some you may be reading about for the first time, others you've known for years. Click on to see The 25 Best Skate Brands Right Now.
这个清单不是按金钱来排列的, 更重要的是对滑板的热爱. 这里列出的公司都是由滑板人创办并拥有的且坚持不懈的. 有些是作硬件的, 有些是作服饰的. 这里没有鞋类公司,他们应该单独作一个清单. 除此之外, 他们都是再为今天的滑手们制造产品的. 有些公司你可能第一次听到, 有些你早有所闻.
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