到2013年4月30日，Chris Cole将加入DC服饰队伍，从头到脚由DC赞助，Omit运营困难重重。As of April 30 2013, Chris Cole will be sponsored head to toe by DC apparel and footwear.
老将Chris Cole日前加入到了DC服饰队伍中，其中原因也包括自己运营的服饰品牌OMIT的经营困境。有传闻OMIT的经济支持者撤资退出，当然在销售端也是业绩惨淡，看来Cole此次也是不得不放弃自己的牌子，而自保挂靠DC服饰队伍中，而OMIT的日后发展还仍然是障碍重重。
“To have a head to toe sponsor with a signature line of shoes and also now apparel is really what every skater hopes for. I’ve always been very specific about what I skate in, so the fact that DC makes great products is why I am here. I work closely with the DC designers and they have a gift for creating the best shoes and apparel for my style of skating. Thanks to DC for making this happen and for all the support,” said Chris Cole.
As part of his new sponsorship, Chris Cole and DC are also working together to develop a signature apparel line that is set to launch in mid Spring 2014. Designed to cater specifically to Cole’s skateboarding needs, the collection will feature staple pieces including tops, bottoms, jackets, and accessories, all inspired by Cole’s unique style and personality.
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