Wabsono 潮极限一直致力于国内板类极限运动的发展， 将于年底在浙江新开三家实体店。中国的零售市场逐渐壮大，然而在这个渐渐成熟的市场里，还缺少类似冲浪，滑板，滑雪这样的Lifestyle 运动，两年前 Wabsono 在中国开设了第一家实体店，今年6月29日又在杭州开设潮极限旗舰店，预计在今年年底在浙江省内开设3家实体店铺，其品牌传递的是一种生活方式，引领中国极限运动时尚风潮的一份执著梦，致力于鼓励更多年轻人挑战未知，实现梦想。
Wabsono to Open 3 New Retail Locations In Zhejiang By Year’s End
Hangzhou China, July 8, 2013. While Wabsono has spent countless hours and millions of yuan to promote Boardsports in China, the missing link has always been lifestyle retailers.
China’s retail market grew up around mono branded stores that promote brand over lifestyle. We recognize that system in a mature market, but for lifestyle sports like surf, skate and snow, it’s much too early for Chinese consumers to recognize and get behind brand alone.
Two years ago Wabsono embarked on a journey to design and open Chinese Boardsports lifestyle retail as another tool for building market awareness.
The first flagship Chao Jixian store opened in Hangzhou China in the premiere shopping center of InTime Wulin on June 29th.
Wabsono will open 3 more in Zhejiang province before the end of the year with a total of 30 in strategic cities across China.
Wabsono Director of Business Development, Glenn Brumage stated; “The long term plan is to franchise the concept to regional retailers in order to build more consumer demand. We don’t even mind if others knock off the idea as long as they sell brands true to the lifestyle”.
About Wabsono: Brand licensee, marketer, event promoter and OEM apparel manufacturer of Boardsports lifestyle in China. We own and operate the Red Bull Qiantang Shoot Out as well as the Vans Dragon Sk8 series.
关于Wabsono潮极限
Wabsono/潮极限成立于1997，本着传递品牌生活方式，引领中国极限运动时尚风潮的一份执著梦想来到中国。作为中国极限运动以及Lifestyle的领先倡导者，专业从事冲浪、滑板和滑雪等相关产品的生产、设计和销售。四年来Wabsono/潮极限锲而不舍，通过Surfing China冲浪中国嘉年华和中国专业滑板赛事Dragon SK8系列滑板赛，全力推动滑板、冲浪等极限运动文化在中国的发展，致力于鼓励更多年轻人挑战未知，实现梦想。
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