身为一个艺术家，George Rocha 将废旧的板面拼接做成了各种日用品，他还用这些成立了「IRIS」滑板品牌，虽然销量平平，但是这就是他爱做的。他说如果有人善于营销会将自己产品卖出十倍以上，但他会拒绝这样的人，因为那不是他想要的生活。
Day By Day is a short film that gives a glimpse into the life of functional artist George Rocha. George is best known for his work making used skateboards into new functional objects. He truly has carved out an unusual life for himself by being resourceful and doing it his way.
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