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Evisen 和 adidas 的合作系列活动已经过去,但是 Evisen 的风头肯定才刚刚开始,当越来越多的品牌带着他们的视频、滑手和产品出现在你眼前,你肯定会慢慢发现,那些“坚持自我风格,发扬本土纯正文化”的滑板品牌才是最受人喜爱的,KickerClub 找到 Evisen 创始人 Katsumi Minami 聊了聊,但没想到在他眼里“中国是亚洲滑板的天堂”。
adidas Skateboarding x Evisen 宣传片
摄影师:Kenji Haruta
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Evisen 滑手 Koichiro Uehara/右
🎙️这次合作的契机是什么?
(Please tell us the background and flow of this collaboration?)
是 adidas 主动联系我们的,当这个系列被敲定下来的时候我真的很兴奋,我为这个系列的设计等等方面筹划了一年。
It was realized with invitation from adidas. It was very stoked when the project was decided. I have prepared the design etc for over 1 year ago.
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adidas Skateboarding x Evisen 系列产品
保存查看大图
🎙️本次合作系列的设计理念和想法是什么?
(What are the key concepts for making shoes and wear?)
基本概念来自“清酒”,并根据 Evisen 和日式文化的形象定了主色调和整体设计。
Based on the concept of sake, I put it in coloring and overall design based on the image of Evisen and the image of Japan.
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Evisen 清酒形象无处不在
🎙️让 Seimi Miyahara 成为型录主要模特的原因是什么?
(Are there any definite reasons why you appointed the main model to Seimi Miyahara?)
因为他那时变成了 adidas 的滑手,他去 adidas 的时间恰到好处。我们都很荣幸他能成为 adidas 的滑手。
The timing when Seimi turnt a rider of Adidas was just very right. We are honored that he is a rider of Adidas.
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Evisen 滑手 Seimi Miyahara
🎙️这次联名活动的发布派对和限时商店非常棒,你对此有什么感觉?
(The event was a great success, but have you ever felt anything as the organizer?)
虽然这是我们的活动,但是我就像是在别的派对上一样享受,这就是最棒的地方!尊敬的 TRUNK 酒店,给你带来的不便我非常抱歉。
Although it was our launch party, I enjoyed it completely like someone else’s party. It was the best.Dear TRUNK HOTEL, we are sorry to bother you.
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adidas Skateboarding x Evisen 限时商店现场
🎙️每个人都知道你们之前和 Jenkem Mag 的合作,现在又是 adidas skateboarding,接下来还打算和其他什么品牌合作吗?
(As everybody knows you guys did a collab with Jenkem. This time is doing a collab with big brand adidas. Do you plan to collab with other brands in the future as well?)
这我还不能告诉你,但是你可以开始期待了。
Can’t say that yet, but you can look forward to it.
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Evisen x JENKEM Mag 合作系列
🎙️中国有很多喜欢 Evisen 的滑手,对他们说些什么吧?
(Please give a word to everyone Evisen fans in China.)
中国是亚洲滑板的天堂,我非常羡慕。希望你们继续滑板的同时不要忘记一直享受(滑板的时光)。
China is an Asian skateboard heaven, I am very jealous. Please keep pushing without forgetting to enjoy forever.
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