Evisen 和 adidas 的合作系列活动已经过去,但是 Evisen 的风头肯定才刚刚开始,当越来越多的品牌带着他们的视频、滑手和产品出现在你眼前,你肯定会慢慢发现,那些“坚持自我风格,发扬本土纯正文化”的滑板品牌才是最受人喜爱的,KickerClub 找到 Evisen 创始人 Katsumi Minami 聊了聊,但没想到在他眼里“中国是亚洲滑板的天堂”。
adidas Skateboarding x Evisen 宣传片
摄影师:Kenji Haruta
🎙️这次合作的契机是什么?
(Please tell us the background and flow of this collaboration?)
是 adidas 主动联系我们的,当这个系列被敲定下来的时候我真的很兴奋,我为这个系列的设计等等方面筹划了一年。
It was realized with invitation from adidas. It was very stoked when the project was decided. I have prepared the design etc for over 1 year ago.
adidas Skateboarding x Evisen 系列产品
保存查看大图
🎙️本次合作系列的设计理念和想法是什么?
(What are the key concepts for making shoes and wear?)
基本概念来自“清酒”,并根据 Evisen 和日式文化的形象定了主色调和整体设计。
Based on the concept of sake, I put it in coloring and overall design based on the image of Evisen and the image of Japan.
Evisen 清酒形象无处不在
🎙️让 Seimi Miyahara 成为型录主要模特的原因是什么?
(Are there any definite reasons why you appointed the main model to Seimi Miyahara?)
因为他那时变成了 adidas 的滑手,他去 adidas 的时间恰到好处。我们都很荣幸他能成为 adidas 的滑手。
The timing when Seimi turnt a rider of Adidas was just very right. We are honored that he is a rider of Adidas.
Evisen 滑手 Seimi Miyahara
🎙️这次联名活动的发布派对和限时商店非常棒,你对此有什么感觉?
(The event was a great success, but have you ever felt anything as the organizer?)
虽然这是我们的活动,但是我就像是在别的派对上一样享受,这就是最棒的地方!尊敬的 TRUNK 酒店,给你带来的不便我非常抱歉。
Although it was our launch party, I enjoyed it completely like someone else’s party. It was the best.Dear TRUNK HOTEL, we are sorry to bother you.
adidas Skateboarding x Evisen 限时商店现场
🎙️每个人都知道你们之前和 Jenkem Mag 的合作,现在又是 adidas skateboarding,接下来还打算和其他什么品牌合作吗?
(As everybody knows you guys did a collab with Jenkem. This time is doing a collab with big brand adidas. Do you plan to collab with other brands in the future as well?)
这我还不能告诉你,但是你可以开始期待了。
Can’t say that yet, but you can look forward to it.
Evisen x JENKEM Mag 合作系列
🎙️中国有很多喜欢 Evisen 的滑手,对他们说些什么吧?
(Please give a word to everyone Evisen fans in China.)
中国是亚洲滑板的天堂,我非常羡慕。希望你们继续滑板的同时不要忘记一直享受(滑板的时光)。
China is an Asian skateboard heaven, I am very jealous. Please keep pushing without forgetting to enjoy forever.
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