熟悉的朋友应该都知道，我们的好朋友 Edan 离开了中国去往奥地利，在那里他有一份新的工作——Red Bull 冲浪&滑板全球媒介经理。过去大半年里，你可以在各大有 Red Bull 标志的比赛上，看到他的身影。我们不得不好奇，这一切究竟是怎么回事，他在瑞士和他在中国的 Team Healthy 现状如何，下面就是一切的答案。
1, Where are you now? When did you moved there? What are you doing there?
EDAN: I’m living in Salzburg, Austria, which is about 2 and a half hour train ride from the Austrian capital of Vienna, and one and a half hours from Munich, Germany. I’m only 20 minutes away from the German border, and this region is called Bavaria. I moved here this year, Jan 21st, on the first day of Chinese New Year, for a new job at the Red Bull headquarters in Salzburg.
2, What is the story for the Redbull offer?
There’s not much of a story; During the lockdown I was bored and just browsing on LinkedIn for new opportunities about a year ago, and found this position that seemed perfect for me. I decided to send in my resume, just to see. I got a call back about three weeks later asking for a first interview. After the first interview, I was invited for a second interview with the Head of Marketing, and then a third interview included doing a case study/powerpoint and presenting my case study to the bosses. The process was insanely long, it took about 9 months for the final offer; I remember not hearing back from them for like three months, and thinking I didn’t get the job.
3, What is your position and what exactly is your job?
My position is Global Communications Manager for Surf & Skate. Red Bull is really big worldwide, and each country has their own team, and their own projects. My job is to figure out which projects in the countries have a good story or are important as a Global story, and then building a plan to market it. Most of it is working with media partners and doing small events. I think giving some examples may be easier. It could be super easy, like bringing The Berrics to a Red Bull skate event that we had in Brazil, so they could cover it. Or instead of an event, it could be marketing our Athlete through media. For instance, one of our pro skaters from Latvia, Madars Apse, has a Red Bull TV show called Skate Tales. To build some hype around Madars and the show, I decided to hire Jenkem to create a storytelling piece around him to release at a similar time as Skate Tales. I then also reached out to the characters of the show, like the skate crew No Hotels, Atita in India, and Sk8mafia, to make sure they could do small premieres of the episodes for their local skate community during that time. To be honest, there’s so many projects from Red Bull, it can be hard prioritizing which projects from the countries need some support.
4, What is the headquarter of Redbull looks like?
Red Bull has three offices in Salzburg; the main one is super beautiful, next to a lake called Fuschl am See. It’s most often considered the main headquarter because that’s where a lot of the top management in sales and marketing work; but it’s about a thirty minute drive from town. I work in an office called Elsbethen, which is home to the media network, the department I work in. It’s bigger than our Fuschl office, and it used to be an army base. It’s really old, but they renovated it and it still kinda looks like a Harry Potter castle. Our last office is called Wals, and that is where our in house production team works. There they do editing, sound production, filming, etc.
5, What is it feel like to work with all those top athletes and media world wide?
It’s nice to meet these guys and work with them for sure. On the athlete side, it’s crazy to see their work ethic, their “pro skater” mentality, but also their struggles. It’s also quite crazy seeing the level of skating they do when they come visit. Last week TJ Rogers came to our office and we had a meeting, and then hit up some street spots. He just beat testicular cancer, and said he filmed a video part in six days in New York. He said he wanted to release a lot of video parts this year, and try to win Thrasher’s Skater of the Year. It’s just crazy hearing his story about cancer, but then meeting him in real life and seeing his work ethic in getting footage. Also I like working with Jenkem, Solo and Pocket; they always have great ideas and are down to brainstorm stories “bigger” than just skateboarding, which is something I admire. You can see the content they put out, there’s passion behind it.
6, How about your town, what’s your daily life like there? still keep “Healthy“？
I mean compared to Shanghai, Salzburg is a village. It’s super quiet, very peaceful, and there’s beautiful nature everywhere. I love Shanghai, but Salzburg is a nice place to just chill and be with nature. Europe is a way slower pace of life, and they really respect work/life balance. Starting from Thursday, coworkers are already driving to Italy to bike the mountains, or camping at the lake for a few days. I’m still a city boy, but slowly getting into it. Last week I hiked with some friends for nine hours, and I couldn’t walk for three days. During my hike, I saw so many 70 year olds hiking the mountain really fast, and also drinking beer on the top of the mountain. They are super healthy here…
7, I saw you traveled a lot, what the organization behind the Red Bull event looks like, compare with the China events, what’s the different?
Even though Salzburg is kinda boring, I think the best part of my job is that I get to travel a lot. I’ve gotten to visit ten countries in my six months here, and attend a lot of skate festivals and events. I think the biggest difference in events between Red Bull and China’s events, is the budget that gets put into it. Remember Vans Park Series in Shanghai? Imagine that but for each big Red Bull Skate event… Bigger budget means bigger/international skaters coming to them as well, which brings a lot of hype.
Besides Red Bull events, I’ve also gotten to go to CPH Open and World Skate Olympic Qualifiers. Those are two completely different events on the “skate culture spectrum”. CPH Open is extremely free spirited, and pros/local skaters travel across the world to come party, skate and chill for five days. You can just walk around and meet a lot of Pros, who are super friendly, and chill with them. People are there to purely enjoy the love of skateboarding. The Copenhagen government also sponsors the event, since it brings so much tourism. I think a lot of events in China miss that creativity and support, or often get mis-directed due to business pressures and reasons.
8, How about your Team Healthy? Get some new blood in Europe?
Team Healthy is still alive in some sense, Team Healthy is now worldwide!! Joe is handling it in China, Edward is in Vegas, handling the US, and I’m in Europe. We’ll keep making products here and there and we got some homies in Europe who are supporting, but I haven’t done any events yet. I do miss how active Team Healthy was in China, and the community we built there. Hopefully we can get a big event happening there. We would like to plan a tour to bring some of the Chinese skaters to the European events next year, possibly for a video…or bring some European rippers to China.
9, Any plan to come back visit China? Any Redbull event plan come to China?
So far I don’t know any Red Bull skate/surf events in China, but the best part is that I can pitch an idea to my team, and if it works out, I can come for work! I know some people in the Red Bull China team, and I hope we can figure something out. Maybe I can bring Jenkem or Thrasher to do a Red Bull piece in china…there’s a lot of stories to be told in China’s skateboarding history. The founder of Jenkem, Ian, is half Chinese, so we had a talk about going to China to revisit his family history hahaha But for now, I want to go home to the US and visit my family, who I haven’t seen in five years. After that, I think I would make a small visit back to Shanghai sometime next year!!
10, Anything you want to say for all your friends here in China?
I still use wechat. Team Healthy for life. If you’re in Europe, hit me up. Make sure you drink at least two 1.5 Nongfu waters a day. Aliens are real. I miss congyoubings. Tell Zhang Lao Tou on Fumin Rd I said hi. Hope to see you all soon. 杀杀杀！
🎙 你现在在哪里？你在那儿干什么？
我住在奥地利的萨尔茨堡，从那里到奥地利首都维也纳大约需要两个半小时的火车车程，到德国的慕尼黑大约需要一个半小时的火车车程。我离德国边境只有 20 分钟的路程，这个地区叫巴伐利亚。
今年 1 月 21 日，也就是中国新年的第一天，我搬到了这里，在萨尔茨堡的红牛总部找到了一份新工作。
萨尔茨堡
🎙 红牛的工作是怎么回事？
没有太多的故事。大约一年前，在隔离期间，我很无聊，只是在领英上浏览新的机会，然后发现这个职位似乎很适合我。于是我打算投一份简历看看。
大约三周后，我接到了第一次面试的电话。第一次面试之后，我被邀请参加营销主管的二面；然后是三面，包括做一个案例研究/幻灯片，并向老板们展示我的案例研究。
这个过程非常漫长，花了大约 9 个月的时间我才最终收到聘书。我记得中间有三个月没有收到他们的回复，我以为自己没有得到那份工作。
红牛总部
🎙 你的职位和具体工作是做什么？
我的职位是“冲浪&滑板全球媒介经理”。红牛在全世界都很有名，每个国家都有自己的团队和项目。我的工作是，找出这些国家的哪些项目有好的故事或者可作为全球重点，然后制定一个营销计划。其中大部分是与媒体伙伴合作，举办小型活动。
我想举一些例子可能更容易。比如把 Berrics 带到我们在巴西举办的红牛滑板比赛中，这样他们就可以报道了。
Berrics 前摄像师 Chase Gabor
或者不举办赛事，而是通过媒体宣传我们的运动员。例如，我们拉脱维亚的职业滑手 Madars Apse 有一档名为《Skate Tales》的节目。为了宣传 Madars 和节目，我决定聘请 Jenkem 围绕 Madars 创作一个故事片段，并与《Skate Tales》同时发行。
然后，我也联系了节目中的人，比如 No Hotels、 Atita 和 Sk8mafia，确保他们能在那段时间为当地的滑板社区举办小型首映。说实话，红牛的项目太多了，很难确定哪个国家的项目需要一些支持。
Jenkem Ian（左一）和 Madars（中间）
🎙 红牛的总部是什么样子的？
红牛在萨尔茨堡有三个办事处。最重要的那个非常漂亮，靠近一个叫 Fuschl am See 的湖。它通常被认为是主要总部，因为许多销售和营销的高层管理人员都在那里工作，从城里开车到那边，大约要 30 分钟。
Elsbethen 那里是媒体网络的所在地，也是我工作的部门。它比我们在 Fuschl 的办公室还大，以前是一个军事基地。它真的很旧，但是他们重新装修了，看起来还是有点像哈利波特城堡。
我们的最后一个办公室叫 Wals，那是我们内部制作团队工作的地方。他们在那里制作后期剪辑、声音制作、拍摄等工作。
🎙 与世界顶级滑手和媒体合作是什么感觉？
很高兴见到这些家伙，和他们一起工作。在滑手方面，看到他们的职业素养，职业滑手的心态，以及他们的挣扎，真是太疯狂了。当他们来访时，看到他们滑板也很疯狂。
上周，TJ Rogers 来到我们的办公室，我们开了个会，然后去街上滑板。他刚刚战胜了睾丸癌，还在纽约花了六天时间拍摄了一个视频。他说他想在今年发布很多视频，并争取赢得 Thrasher 的年度滑手。
听到他关于癌症的故事真是太可怕了，但后来在现实生活中见到他，看到他在拍摄时的职业素养，更加令人疯狂。我也喜欢与 Jenkem，Solo 和 Pocket 合作，他们总是有很棒的想法，并且会想出比滑板更“大”的故事，这是我所欣赏的。你可以看到他们发布的内容，背后有激情。
Red Bull 马赛碗池比赛
🎙 这里生活如何，你还在保持“健康”吗?
与上海相比，萨尔茨堡是一个村庄。那里非常宁静，到处都是美丽的大自然。我喜欢上海，但萨尔茨堡是一个享受大自然的好地方。欧洲人的生活节奏较慢，他们非常尊重工作和生活的平衡。
从周四开始，我的同事们已经开车去意大利骑自行车爬山，或者在湖边露营。我还是一个城市男孩，但正在慢慢适应。上周我和一些朋友徒步旅行了 9 个小时，接下来 3 天我都没法走路。在我的徒步旅行中，我看到很多 70 多岁的老人还在爬山，速度非常快，还在山顶喝啤酒。这里的人超级健康！
70 岁徒步老人
🎙 我看到你经常旅行，红牛背后的赛事组织是什么样的，与中国的赛事相比，有什么不同？
尽管萨尔茨堡有点无聊，但我认为我工作最好的部分是我可以经常旅行。在这里的六个月里，我访问了十个国家，参加了很多滑板活动。我认为红牛赛事和中国赛事最大的不同在于投入的预算。
还记得上海的 Vans Park Series 吗？想象一下，对于每一个大型的红牛滑板赛事，更大的预算意味着更多国际滑手也会来参加，这带来了很多宣传。
除了红牛赛事，我还去了 CPH OPEN 和世界滑板奥运预选赛。这是两种完全不同的“滑板文化”。CPH OPEN 是一个自由奔放的活动，职业滑手和普通滑手会从世界各地来到这里，参加为期五天的派对、滑板和休闲。
你可以四处走走，遇到很多职业滑手，他们非常友好，你可以和他们一起玩。人们来这里纯粹是为了享受对滑板的热爱。哥本哈根政府也赞助了这项活动，因为它带来了大量的游客。我认为中国的很多活动都缺少这种创造性和支持，或者由于商业压力和原因而经常被误导。
🎙 你的 Team Healthy 状况怎么样？在欧洲注入新鲜血液？
从某种意义上说，Team Health 仍然存在，现在是全球范围的！JOE 负责中国，Edward 负责美国，我负责欧洲。我们将继续制作产品，我们在欧洲有一些朋友在支持我们，但我还没有参加任何活动。
我很想念 Team Health 在中国的活跃程度，以及我们在那里建立的社区。希望我们能在那里举办一场大型活动。我们想计划明年带一些中国滑手去欧洲比赛，可能是拍个视频……或者带一些欧洲的滑手来中国。
🎙 有计划回来中国吗？红牛未来有在中国举办赛事的计划吗？
到目前为止，我还不知道中国有任何红牛滑板/冲浪赛事，但最棒的是，我可以向我的团队提出一个想法，如果它成功了，我就可以来工作了！
我认识红牛中国队伍的一些人，我希望我们能解决一些问题。也许我可以带 Jenkem 或者 Thrasher 来中国做红牛的报道，中国的滑板历史上有很多故事可讲。
Jenkem 的创始人 Ian 有一半的中国人血统，所以我们谈过要去中国重温他的家族史，哈哈哈。但是现在，我想回美国看看我的家人，我已经五年没见过他们了。在那之后，我想我会在明年的某个时候回上海做一次小小的访问！！
🎙 你有什么话想对你在中国的朋友们说吗？
我还在用微信。
Team Healthy for life！
如果你在欧洲，联系我。
确保你每天至少喝两瓶 1.5L 的农夫山水。
外星人是真的。
我很想念葱油饼，代我向富民路的张老头问好。
希望很快能见到大家。杀杀杀！
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