The first premiere of adidas China's latest skate video “GET GO” was held in Shanghai and Beijing last weekend. In addition to the Beijing premiere, there was also a skate demo. Our video channel live-streamed the entire event, and nearly 90,000 viewers came to watch. If you missed it, you can go to our wechat video channel (@kcskate) to watch the replay.
上个周末,adidas 开启今年自己,也是中国第一场浩浩荡荡的滑板活动——新片《GET-GO》上海&北京首映。在北京,我们也进行了两个多小时的直播,一共吸引了 8.9 万人在线观看,实在是疯狂。大家也可以在视频号 KCSKATE 观看回放:
Friday, at the Shanghai premiere, adidas put up a whole wall of tour photos, which have never been seen before. There were also five skateboards used by adidas team riders on display.
周五在上海的首映现场,adidas 准备了不少,比如一整面墙的旅途照片,这也是此前从未释出的内容。此外还有五块 adidas 队伍滑手在旅途中使用过的滑板展出。
There was another "old friends reunion" at THE BOX in Beijing the following day.
第二天,另一场“老友相聚”则在北京 THE BOX 上演:
李文韬和何劲毅 Li Wentao & He Jinyi
Dr.老外 Casey 担任本次活动主持 MC Casey
在北京的首映开始前,adidas 也在店铺旁举办了几场现金果酱赛,并由几位 adidas 滑手担任裁判,为滑手发放现金——当然,在滑板面前,他们自己也是按捺不住要玩起来的。张显达也是凭借轻松的正反脚,博得众多欢呼。
Before the Beijing premiere, adidas also held a cash jam. Some adidas team riders judged the competition and gave out cash prizes to the skaters. Zhang Xianda won a lot of cheers with his chilling frontside and backside tricks.
首映前最后一个活动可谓是重磅。最基础的 ollie 跳远可以让你拿走最多的奖品——赢家可以得到他跳过的全部鞋子!!
The final event before the premiere was a doozy. The winner of the best ollie jump would get all the shoes they jumped over!!
JP won in the end with a record of 17 shoes. But as an adidas team rider, he decided to give all the shoes away! The crowd went wild.
最终 JP 以 17 双鞋的记录,成为最终赢家。而作为 adidas 滑手,他则是选择,将所有的鞋子直接送出!场上一度陷入了短暂的狂热之中。
To make sure everyone had a good time in Beijing, adidas played the video twice. They also had food and music going until late at night, making everyone enjoy this weekend night.
在北京,为了让大家过瘾,adidas 一连放了两遍影片,同时还准备了一直到夜间的美食和音乐,令大家沉醉在这个周末的夜晚。
The full movie and more documentary of the trip, behind-the-scenes stories, will also be released on KickerClub after the premiere. Stay tuned.
正片发布和更多旅途精彩纪录片,幕后故事,也会在首映后,逐一登场 KickerClub 各平台,敬请期待。
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