Seen the massive Song Yuqi posters and the giant adidas Superstar toe cap at 758 Julu Road? That's just the appetizer for adidas Originals' 'Shell Toe Block' event.
This time, they're going all in on 'Classic Forward, Dare to Stand Out,' spotlighting the legendary Superstar. They're diving deep into its history and iconic style, throwing a killer party that blends music, fashion, and street culture. Get ready to soak up the 'Dare to Stand Out' energy.
最近在巨鹿路 758 的超大宋雨琦海报和 adidas Superstar 超大鞋头吗？这只是 adidas Originals「贝壳头街区」活动的前菜。
这次他们将以“经典向前 偏要出头”，和经典鞋款 Superstar 为主题，深入挖掘其经典历史与独特魅力，并带来一场融合音乐、时尚与街头文化的潮流派对体验，让每一位到场的朋友都能沉浸在 “偏要出头”精神的无限能量中。
📍 Location: Yongyuan Road, Jing'an District, Shanghai
📅 Dates: March 8-9, 2025
📍 活动地点：上海市静安区永源路
📅 活动时间：2025 年 3 月 8 - 9 日
Event Highlights:
- "Shell Toe Building" Brand Exhibition:
- Showcasing the featured Superstar II shoe model.
- adidas Originals' "Shell Toe Archives" display, featuring hundreds of Superstar shoes from various eras and editions, providing an up-close look at the shoe's classic history and legacy.
- Interactive Experiences:
- Limited-edition product releases.
- Basketball challenges.
- Skateboarding, street dance, and music performances.
- An immersive experience of the Superstar's unique blend of street culture.
Essentially this will be a large event celebrating the Adidas superstar shoe, and it's history, in combination with modern street culture.
现场将设立「贝壳头大楼」品牌展区，展示本次企划的主推 Superstar II 鞋型。同时，三叶草打造贝壳头档案室，展示百双来自不同时期、不同版本的 Superstar 鞋款，让观众近距离了解贝壳头的经典历史与时代传承。
除了「贝壳头大楼」展区，整个活动街区还将呈现多元的互动体验，包括限量产品发售，篮球挑战，滑板、街舞、音乐等多个环节，让参与者亲身感受贝壳头融合街头精神的独特魅力。
On March 8th, adidas Skateboarding will premiere their latest Chinese team skate video, 'DAS BLOSSOM', filmed throughout last year in cities including Changsha, Shanghai, Hangzhou, and Zhengzhou.
The video will feature exciting performances from team manager Johnny Tang, as well as the 10-year-old sponsored skater, Jayden Zhang. Word is that Song Zihao will also deliver a standout performance.
3 月 8 日，adidas skateboarding 将首映中国团队去年在长沙、上海、杭州、郑州等地拍摄的最新滑板影片《DAS BLOSSOM》。
影片中除了有令人期待的团队经理 Johnny Tang，年仅 10 岁的签约滑手张显达 Jayden Zhang 的精彩动作，据悉宋子豪也会有抢眼表现。
Alongside the premiere, the event will feature interactive sections with special Superstar shell-toe themed skate obstacles and cash jam sessions, giving skateboarding enthusiasts a chance to unleash their passion and energy.
与此同时，现场还将设置特别的 Superstar 贝壳头滑板道具和现金果酱赛等互动环节，让喜爱滑板的朋友们尽情释放热情与活力。
The adidas Greater China Creative Center team will also be on-site, recreating the behind-the-scenes environment of the brand's local creative team. They'll showcase the complete product journey, from early ideas and design to development, sampling, and the final product launch. Plus, there's a dedicated zone for collaborations, with a full display of partnerships including AVAVAV, DIME, OFFGOD:TATE, JJJJound, CLOT, Pharrell Williams, Wales Bonner, and Caroline HU. Each themed area perfectly embodies the creative potential of the Superstar through collaborations, letting you experience the street culture and fashion power of the Superstar. And don't miss the limited early release of the adidas Originals x Song for the Mute ADI005 collection, happening March 8-9th right at Shell Toe Block! The Song for the Mute team will be hanging out at their own pop-up space within the event to meet everyone.
活动现场同时邀请到 adidas 大中华区创意中心团队来到现场，还原品牌本土创意团队的真实幕后场景，展示产品从早期创意，到设计，研发，打样，以及最后上市的完整链路。
而现场联名系列展区将丰富的合作系列悉数呈现，包括 AVAVAV、DIME、OFFGOD:TATE、JJJJound、CLOT、Pharrell Williams、Wales Bonner 和 Caroline HU。每一个主题区域都完美体现了贝壳头通过合作为载体所呈现的创意可能性，进一步感受 Superstar 蕴含的街头文化和时尚潜力。
adidas Originals x Song for the Mute ADI005 系列也将率先于 3 月 8 - 9 日在贝壳头街区的活动现场进行限量发售。届时 Song for the Mute 团队也将来到「贝壳头街区」的 Song for the Mute 限时空间与大家见面。
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